Thank you for contacting the Chrysler Customer Assistance Center.
We appreciate the time and effort you have taken to express your concerns to us and we appreciate your feedback with regard to the Fox News program.
In response to your email, we would like to inform you that the advertising that appeared on Mr. Beck?s show was part of a media buy on national news programming that was purchased more than a week before it actually aired.
It is important to recognize there are multitudes of individuals that have different preferences in television programming. Like other companies and auto manufacturers, the brands of Chrysler Group advertise using a wide variety of programming as well as both print and web-based mediums. From trends in popular culture to feedback from both our customers and dealer network, we are constantly evaluating decisions and ideas as they may relate to where future advertising dollars will be committed. We take this approach to reach a diverse and broad audience with information about our products.
Considering these factors, we plan to continue our commitment to advertising on a diverse range of programming. We do this not with the intent to offend, but with an appreciation for diversity in consumer viewing preferences.
Chrysler Group has a long history of supporting America through the innovative products upon which so many people rely. Whether it's long-term product durability, design, utility, or the comfort, convenience and security that is synonymous with our minivans, we are proud of our heritage. As we look forward to the future, we know that
Americans will continue to look to us to provide them with both safe and reliable vehicles to meet their transportation needs.
Thanks again for your email. Your opinion is very important and your dissatisfaction has been noted.
As a former media buyer, I appreciate the necessity of being politically neutral when purchasing time spots. My quarrel is not with Chrysler purchasing time on Fox; indeed, I simply requested that you redirect future TV advertising slated for Mr. Beck's program to other Fox News programming. Fox has no shortage of conservative commentators who have not called President Obama a racist while they criticize his policies.
I continue to believe characterization of the president as a racist is over the line and should not be supported by Chrysler, a company that has in the past demonstrated social responsibility in many ways. That being said, I renew my request for Chrysler to redirect future advertising dollars away from Mr. Beck to other Fox News programming at least until such time as Mr. Beck offers a sincere apology for his remarks.
Thanks for your consideration,
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